The story of Noteology begins with fascination and is driven by passion. Fascination with the power of scent and passion for the human psychological response to it. Scent's ability to evoke memories and connect us directly to those emotions is at the core of our ethos. As scent pulls us in a direction, the intense and instinctual feelings of pleasure and delight show the power of scent and how we connect to it. This has been our driving force for over a decade. Discover your scent story here.